white bubble illustration

The Interaction Between the Private Self Awareness Effect and the Persuasion Knowledge Model on Product Evaluation: An Online Study

Another research project back from my business degree days - circa 2010. Such an interesting topic still and relevant even today. Introduction and The Research Problem Social Media has become a new and useful tool in developing brand awareness and tracking or persuading consumer evaluation. What has not been taken so far into consideration is … Continue reading The Interaction Between the Private Self Awareness Effect and the Persuasion Knowledge Model on Product Evaluation: An Online Study

animation cartoon cartoon character disney

A Critical Analysis of the Corporate Marketing Strategy of the Disney Corporation (2010)

Still one of my proudest works to date. There may be errors but it was one of my final business assignments back in 2010. Let's deep dive back into my 22-year-old mind! I only hope that we don't lose sight of one thing - that it was all started by a mouse (Disney, W., 1994).Contemporary Issues … Continue reading A Critical Analysis of the Corporate Marketing Strategy of the Disney Corporation (2010)

Recommended Read: Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table

By Annum Munir "Introverts are predisposed to possess a unique and powerful set of traits and skills that can help you overcome your greatest marketing challenges" It's amazing to see actionable guides on how introverts contribute to what may appear extroverted tasks. Yes, the marketing environment has many distractions, moving parts and external noises. However, … Continue reading Recommended Read: Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table