Another research project back from my business degree days - circa 2010. Such an interesting topic still and relevant even today. Introduction and The Research Problem Social Media has become a new and useful tool in developing brand awareness and tracking or persuading consumer evaluation. What has not been taken so far into consideration is … Continue reading The Interaction Between the Private Self Awareness Effect and the Persuasion Knowledge Model on Product Evaluation: An Online Study
Still one of my proudest works to date. There may be errors but it was one of my final business assignments back in 2010. Let's deep dive back into my 22-year-old mind! I only hope that we don't lose sight of one thing - that it was all started by a mouse (Disney, W., 1994).Contemporary Issues … Continue reading A Critical Analysis of the Corporate Marketing Strategy of the Disney Corporation (2010)
It's now been well over a year and I still 100% swear by these glasses. Even though I perhaps don't wear them as often as I should. I have my eyes checked every second year (important part of my own well being and future-proofing my eyes) and they've remained consistently in good nick (*touch wood). … Continue reading A New Kind of Spectacle
Halfling Ranger - Leader of the Coastal Rangers - Mistress of Clams I officially survived! Well, Rilie has and I've just survived my first ever full D&D campaign on Roll20. I joined my friends group back in February 2019 and we've officially brought to a close the Waterdeep: Dragon Heist. Coming into this campaign as … Continue reading Meet Rilie Yonswift
If you're like me, before seeing anyone whether they are your close friend, an acquaintance, family member. Anyone you're seeing one on one, you have that dreaded feeling - 'what the hell are we going to talk about?' Not seeing someone for a while - at least you've got gaps to fill. Family members, you … Continue reading The Triviality of Small Talk
I really and vehemently do not like the term 'sweetie', particularly when it's used in a corporate context - not when your Grandma is offering you her freshly baked scones to clarify.
By Annum Munir "Introverts are predisposed to possess a unique and powerful set of traits and skills that can help you overcome your greatest marketing challenges" It's amazing to see actionable guides on how introverts contribute to what may appear extroverted tasks. Yes, the marketing environment has many distractions, moving parts and external noises. However, … Continue reading Recommended Read: Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
I was shattered. My lungs were not being my friend. Simply moving and talking brought on a hacking cough. I ignorantly believed that even though I wasn't going to the gym, I could still eat as I was eating a week earlier. Well here I am on the back end of this infection, with only … Continue reading Too much of a good thing
Ever found yourself not able to get a word in edge ways in conversations? Or notice others not realising beyond their own bubble that the quiet ones (i.e. you) may actually have something to say. Often times I find myself at both family events and in business meetings, bigger personalities shroud out an introverts chance … Continue reading May I make an interjection
Halfling Rogue Storytelling plays a big part of what I love about marketing. You need to be able to tell a story in order to draw people in and help them feel a connection to a product or service. When done well, it can work wonders. The way that best helps me enhance my own storytelling … Continue reading Meet Tangerine Lilly