Another research project back from my business degree days - circa 2010. Such an interesting topic still and relevant even today. Introduction and The Research Problem Social Media has become a new and useful tool in developing brand awareness and tracking or persuading consumer evaluation. What has not been taken so far into consideration is … Continue reading The Interaction Between the Private Self Awareness Effect and the Persuasion Knowledge Model on Product Evaluation: An Online Study
Still one of my proudest works to date. There may be errors but it was one of my final business assignments back in 2010. Let's deep dive back into my 22-year-old mind! I only hope that we don't lose sight of one thing - that it was all started by a mouse (Disney, W., 1994).Contemporary Issues … Continue reading A Critical Analysis of the Corporate Marketing Strategy of the Disney Corporation (2010)
It's now been well over a year and I still 100% swear by these glasses. Even though I perhaps don't wear them as often as I should. I have my eyes checked every second year (important part of my own well being and future-proofing my eyes) and they've remained consistently in good nick (*touch wood). … Continue reading A New Kind of Spectacle
If you're like me, before seeing anyone whether they are your close friend, an acquaintance, family member. Anyone you're seeing one on one, you have that dreaded feeling - 'what the hell are we going to talk about?' Not seeing someone for a while - at least you've got gaps to fill. Family members, you … Continue reading The Triviality of Small Talk
I really and vehemently do not like the term 'sweetie', particularly when it's used in a corporate context - not when your Grandma is offering you her freshly baked scones to clarify.
By Annum Munir "Introverts are predisposed to possess a unique and powerful set of traits and skills that can help you overcome your greatest marketing challenges" It's amazing to see actionable guides on how introverts contribute to what may appear extroverted tasks. Yes, the marketing environment has many distractions, moving parts and external noises. However, … Continue reading Recommended Read: Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
Data visualization and data science are currently hot topics for businesses. Being able to visualize data in a way that is understood by the masses is an essential skill for data analysts. Data visualization and data science are currently hot topics for businesses. Being able to visualize data in a way that is understood by … Continue reading 5 Inspiring DataViz TED Talks
Originally Published JANUARY 13, 2016, on Blog.moh.io Here are just 5 of the many trends that we think will stick around for 2016 regarding the future of visualisations and what you may see in the year to come. 1. Static images are no longer as effective Gifs, Vines, short video clips are in. They have … Continue reading Top 5 Visualisation Trends of 2016